DoorDash Commerce Platform Campaign

While concluding my final semester at The University of Alabama, I had the pleasure of leading Capstone Creative in our campaigns course project. Together, we created a full Planbook and Pitch Video to present our campaign ideas for the DoorDash Commerce Platform. Our team won the May 2026 semester’s campaigns competition.

By investigating our target audience through an abundance of research and interviews, we developed the big idea "Reliability Fuels Growth.” Our campaign stretched the concept of what a commerce platform truly is to small business owners by positioning the commerce platform as the “backstage crew” that keeps small business owners “center stage.”